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Franke, the world's leading kitchen systems manufacturer, recorded over
100,000 visitor sessions on its new look website last month.
The company's internet report shows that the figure is up 30 per cent on the same
time last year and marks a record number of visitor sessions on the Franke website.
The Franke website was given a fresh new look in February following the launch of
an exciting range of appliances, as well as several new sink and tap innovations, and
Franke is pleased with the response.
John Swain, product manager for Franke, said: "We are delighted with the website
figures for March. It reminds you how important it is to maintain good web presence as
the internet is definitely becoming the place to research products before making a
decision to buy."
Franke has invested considerable time in creating a site that is a valuable
resource for retailers and consumers and the company believes this dedication has
significantly contributed to its popularity.
John commented: "The site has been designed to target the consumer and the retailer
and in both of these categories we've developed ideas which make the site useful to them.
"For the consumer, we've added features such as ‘Help Me Choose', which enables
people to find products more easily than ever before.
"The site also has a database of over 1,800 retailers so by typing in a postcode,
customers can locate their nearest showroom, enabling them to view products in-situ
before making a decision to purchase. And using the multi-map feature on the site,
customers can also download directions directly to the showroom.
"Retailers obviously benefit from traffic being directed to their showrooms,
which is why it's important for them to keep their contact information up-to-date."
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