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Franke, the world's largest manufacturer of sinks and supplier of taps and innovative kitchen products, has
redesigned its entire brochure portfolio to ensure its marketing materials are in line with current buying trends.
The new literature includes a Designer Packs brochure, which is dedicated to the company's best selling
sinks and taps, and an updated Professional brochure, which includes new products such as the Belfast sink
with weir and the Simplon sink.
John Swain, product manager for Franke, commented: "With such a diverse number of sinks and taps in
the Franke portfolio it can be quite a tricky process for customers to find what they want when faced with so much choice.
"By looking at our sales figures we were able to identify our best selling sink and tap packs so made
the decision to create a Designer Packs brochure to make the selection process simpler for the customer.
"We also spent some time visiting Franke retailers to find out what they thought of the marketing
materials and have taken on board their input in the new literature."
Franke will also be introducing a number of other brochures throughout 2005. These include a Master
Brochure for retailers, which will act as a comprehensive reference guide on all Franke products, as
well as brochures dedicated to the new Kubus range, the Active Kitchen and taps and Franke Triflow.
John commented: "Creating a brochure for our taps and Franke Triflow range was a real priority for us for
two reasons.
"Firstly, design is proving to be as important as functionality for today's buyer, so the demand
for stylish new taps to complement the latest sink ranges is higher than ever. As a result, we've
introduced a number of new taps over the last 18 months and felt that it was necessary to create a brochure
solely for this range.
"Secondly, a brochure dedicated entirely to taps provides customers who are just looking for a tap
with a clearer and more helpful guide."
The Designer Packs and Professional brochures are now available from a Franke distributor.
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